Published on Forbes.com
by Joan Verdon | October 23, 2019

Is This Any Way To Open A Mall? No, But American Dream Isn’t Exactly A Mall

The American Dream megamall opens in two days. But is “opens” the right word when only about a tenth of the proposed 3 million-square-foot project will actually be open on October 25? And can you call it a mall when none of the promised 350 stores will be open yet?

The American Dream is a mall unlike most malls. And its opening is unlike most mall openings. The developers of American Dream are doing something they previously insisted they would never do – opening in bits and pieces, one or two attractions at a time…Read more at Forbes.com