There are few more recognizably familiar structures than that stalwart American retail icon: the mall. With the rise of the automobile and the growth of suburban living in the middle of the 20th Century, malls exploded onto the retail, social and cultural landscape in a big way.

For the past couple of years, the momentum has continued to build at the annual International Council of Shopping Centers (ICSC) RECON convention in Las Vegas. When the world came to a halt in 2008, 2009 and 2010, all we were really seeing was an industry in survival mode: professionals in all corners of the market were just trying to keep their heads above water. In essence, developers were focused on playing defense and not offense.

Easton’s growth continues with the addition of six new stores, the family-friendly Fenlon Square, and a nearby development that will add more than a half million square feet of retail space.

The store that American Girl plans to open at Easton Town Center, in Columbus, Ohio, in June will be a hit. The company has the data to prove it.