Chain Store Age
By Marianne Wilson
Victoria’s Secret is using technology and innovative design details to enhance its in-store connection with shoppers — and reduce its environmental impact.
The intimate apparel retailer has taken the wraps off its renovated and reimagined store at Easton Town Center in Columbus, Ohio. The location features Victoria’s Secret’s “store of the future” concept, which aims to create a more welcoming space for all shoppers.
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