Experience has long been a priority for shopping centers as a way to surprise, delight and engage guests. As one of the country’s top retail center experiences, Easton puts prominent focus on events, activations, and art to create an elevated and creative sense of place for people of all ages.
As Easton expanded into its newest district, we wanted to take our experience-based concepts to the next level, zeroing in on art—and, in particular, local art—as the primary means of creating an edgy, urban atmosphere.
A Blank Canvas
Envisioning a dense urban environment with more high-rise-centric dining, retail, offices and apartments, the Easton Expansion is made whole through its stunning outdoor spaces. Whether strolling through vibrant alleyways, relaxing at an interactive lounge space, or enjoying a meal on Instagram-ready patios that capture the energy of their surroundings, every inch of the district feels more like a metropolitan neighborhood than a suburban shopping center.
To make this happen, we provided a blank canvas—the walls of our buildings—for local artists to express themselves by offering them the opportunity to create a deep connection and interaction with our community.
More than a dozen captivating murals and outdoor installations welcome guests throughout the open spaces of our Easton Expansion, complementing and enhancing the eclectic architecture and intricate façades.
Take a look at just a few of the experiential art and outdoor installations within Easton’s Expansion:
Total Retail By Spencer Jordan At a time when the commercial real estate landscape is evolving with unprecedented speed, changes in big-box retail are an important storyline. Appreciating how and why big-box concepts have thrived in a post-pandemic environment, and understanding the logic behind decision making with regard to everything from store layouts to merchandising,…
The Crittenden Report By Linda Frabl Spencer Jordan, the SVP of Leasing for Steiner + Associates provided her perspective to this month’s Crittenden Report question: are there any new retail tenancy trends that you are particularly excited about as we enter into 2024, and why? “I see a hybrid approach to wholesale and DTC (direct…
The Robin Report By Ken Hewes Columbus, Ohio is the 32nd largest metro area in the U.S. ranked by population and known, primarily, for its Ohio State NCAA Big 10 football team. But according to one of Placer.ai’s geolocation benchmarks, Columbus is also home to America’s #1 trafficked open-air shopping center, Easton Town Center. Easton…